It is Imperative to Understand Today's Real Estate Market Place

Nowadays, time is a very limited and precious resource, especially quality family and leisure time. These increasing time pressures have been instrumental in changing the way real estate is bought and sold.

The traditional role of the real estate agent has changed significantly too. Now with the internet and the proliferation of newspaper supplements, tabloid property publications, open homes, and sign boards, it's possible for potential buyers to do a lot of the initial research, before contacting a Realtor. The days of being totally dependent on your real estate agent for all the info are gone; buyers can get some information on their recon-essence. Nowadays a real estate agent is not just a salesperson they are professionals. Realtors provide and pay for the MLS® service that potential buyers look to find information on properties and neighbourhoods. Realtors are the ones that not only foot the bill they also make sure that the information provided on the MLS® is correct and true.

In fact, real estate is now primarily a legal counsel on real property and marketing exercise.
Recognizing this, my role as your Seller Realtor is to be a skilled marketer and negotiator.
My responsibilities include:

• To market your property as widely and as effectively as possible
• To attract as many potential buyers as possible
• To negotiate the best price for you
• To assist your sale through to a successful conclusion

Before this can happen, however, a number of factors need to be considered to prepare the ideal marketing strategy specifically tailored to your home.These include:

• The current real estate climate and supply of buyers
• Recent sales statistics in your local area
• Your competition in the market
  

The Real Estate Market
The real estate market is no different from any other market. It responds to supply and demand and numerous factors affect it, such as interest rates, the economy, business confidence, unemployment rate, inflation, political stability, government policy and immigration.

Seller's market:

Periods of high buyer demand are called a seller's market. Values increase, houses sell more quickly, and buyers have fewer homes to choose from. The negotiating power rests more with the seller in this market.

Buyer's market

In a buyer's market, there is less demand for properties. Buyers have more properties to choose from, values are stable or may even decline, and sellers have to compete with each other to attract buyers. In this market homes often take longer to sell and the negotiation power usually rests with the buyer.

Balanced market or Mixed Market

In a balanced market, neither buyers nor sellers have a clear advantage.

We have the knowledge and experience to explain the current market environment and how it will affect the sale of your home

What's happening in the market today?

I can brief you on the latest market situation, so that you are in the best possible position to make timely and well-informed decision for yourself and your family. My briefing will contain:
• Statistics on the sale of properties similar to your own.
• What properties are currently for sale that will compete for the same buyers that your property is trying to attract.
• The average number of days to sell.
• Statistics on market trends over the last 12 months.

Recently in most parts of the GTA there has been tremendous growth and it has been a balanced market, but appreciation is really high and if you decide to sell your home and the home that you will be buying (if it is an upgrade) will almost always will be a smart move.

Where will the buyers for my property come from?

When we are preparing to market your property, a key question we ask ourselves is:
"Where will the Buyer for this property come from?":

• The immediate area
• Locally
• The city or town
• The region
• Nationally
• Internationally

When you market your property with me, I will provide you with a complete Analysis that will show you where we believe the Buyer's for your property will come from.

Source: The 2000 National Association of REALTORS Profile of Home Buyers and Sellers

See The Next Page Where Buyers Come From?